The Doll Test
This is my first attempt at video blogging. In this video I discuss the "Doll Test" experiment and how it was recreated recently and shown on CNN's America morning. I discuss racism in the Media, colonialism in the third world and the need for the working class to rise up and overthrow the capitalist system
The media has a strong impact on the public and is quite effective in manufacturing consent, swaying opinion, and even effectively distorts how people view race, gender, and their own bodies. Anorexia and bulimia have long been attributed to how woman’s bodies are viewed in the cooperate media. A distorted view of race, even one’s own race can also be attributed to the media.
There was an interesting segment on American morning on CNN today that profiled a 17 year old film maker Kiri Davis who has made a film recreating the “doll Test.”
The doll test was an experiment that was created by the civil rights activist Kenneth B. Clark who created a test to see how African American children view themselves. The children were shown two black dolls and two white dolls and were asked which doll was good and which was bad, and which they wanted to play with. The overwhelming majority of the African American children who participated in this experiment in the 30’s and 40’s choose the white doll as good, the black as bad and the white as the one the preferred to play with. In 1952 this data was used in the landmark case of Brown vs. the board of education to sway the opinion of Chef Justice Earl Warren who concluded that segregation “implied inferiority in civil society” and that it “may affect the hearts and minds in a way unlikely ever to be undone.”
In the video clip that recreated the “doll test” a black female pre-schooler is given two identical dolls different only in the skin color, when asked which doll was good and which doll was bad she chooses the black doll as bad and the white as good. When asked which doll most resembles her, after a long hesitation (and appearing as if she wants to identify with the white doll) she reluctantly displays the black doll.
It is interesting to note that subjects that were from outside of the US overwhelmingly choose the black doll as good rather than the white, which profoundly drives home the impact of the US Media in how it is absorbed by young people.

